PURPLLE
Launched in 2012, Purplle.com is an online personal care and beauty products platform serving both men and women across different categories like skin care, makeup, body care, beauty appliances etc.
Economic Concepts used by PURPLLE.COM
1.Price Discrimination: Purplle has both online and offline stores where it provides products at different prices. It provides its products at lesser price on online compared to offline stores.
2.Opportunity cost: Purplle has various brands of products in their stores. If a person went to buy a perfume of a particular brand, there he can get the other brand perfume at the same price which is better than the perfume which he is searching for.
3.Utility concept: In offline store they let the customer to trail the products which they want to but. Because of this they can help their customers to get the enough satisfaction before buying their products.
4.Demand: a.They supply products according to what people likes.
b.They also provide various substitute goods for customers.
c.They provide complimentary for every goods/products available in their store.
d.They are also increasing their demand by creating expectations in customers by providing all kinds of products in offline stores as they provide online.
5.Incentives: As people respond to incentives, they provide discounts on their products 24*7.
Launched in 2012, Purplle.com is an online personal care and beauty products platform serving both men and women across different categories like skin care, makeup, body care, beauty appliances etc.
Economic Concepts used by PURPLLE.COM
1.Price Discrimination: Purplle has both online and offline stores where it provides products at different prices. It provides its products at lesser price on online compared to offline stores.
2.Opportunity cost: Purplle has various brands of products in their stores. If a person went to buy a perfume of a particular brand, there he can get the other brand perfume at the same price which is better than the perfume which he is searching for.
3.Utility concept: In offline store they let the customer to trail the products which they want to but. Because of this they can help their customers to get the enough satisfaction before buying their products.
4.Demand: a.They supply products according to what people likes.
b.They also provide various substitute goods for customers.
c.They provide complimentary for every goods/products available in their store.
d.They are also increasing their demand by creating expectations in customers by providing all kinds of products in offline stores as they provide online.
5.Incentives: As people respond to incentives, they provide discounts on their products 24*7.
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