Demand curve is nothing but a graph between price and quantity. The quantity demanded is the willingness of the buyers to get the products. The price and quantity are inversely proportional, when the price increases the quantity of demand decreases and vice versa.
Market demand : The market demand could be found by summing up the total quantity bought by the buyers at different prices.
As said before the price and the quantity demand are inversely proportional, but not only the price determines the demand curve. There are some other factors which have great influence in the shift of demand curve.
The factors that influencing demand curve are
1. The average income of the customers:
If the customers income Rises then obviously the quantity demand will also rise and the customer will buy the products at any price. If this is the case then the demand curve will move towards right.
2. Prices of related goods:
To make clear with this factor taking an example of milk, if the products like yoghurt custard becomes more cheaper than milk than the customers would preferably go with those products other than going with milk.
3. Preference:
Again moving with an example when a diary product is been well promoted by the brand,then the people would probably or preferably go with that product and obviously the demand of the product will increase.
Considering other case if a famous doctor or a food inspectors says a particular product is unhealthy and causes harm to the health then obviously the demand curve will go down
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