Are Hype beasts rational?

Before we start on why Hype beasts behave rationally for any product. Let's understand what being Rational means.
The jargon "Rational" has been defined in the Collins Dictionary as:- Thoughts which are based on reasons rather than on emotion.
This means the purchasing pattern of a customer is purely based on various reasons rather than emotion for the product.
As humans, we are very rational about our decisions to be it for a flavour of ice cream or a colour of a car. we tend to find reasons behind buying a particular product. this tendency is very common but the intensity of it increases among the Hype beasts.

What is a Hype beast you may ask?
As defined by the Urban Dictionary as:-
A person that collects clothing, shoes, and accessories for the sole purpose of impressing others.
These are those kinds of customers who only buy a product to impress others. their behaviour is very rational as they will buy anything that will provide a good reason to brag about in front of peers and friends.

Brand such as BAPE, SUPREME, OFF-White, etc. are living off this kind of rational customers as they sell a limited amount of articles such as t-shirts, shoes, hoodies etc. creating a huge demand for the product.

In Economics we know a seller increases the supply to meet the demand of its customers. However, this mechanism is not adopted by this brands as they intend to supply less to a market filled with hype beasts. These brands are well aware of the rational behaviour of its customers and hence it focuses on selling a limited amount of product.

An American streetwear brand by the name SUPREME had taken a huge advantage of this phenomenon in the recent year. SUPREME is known for making ridiculous items such as hammers, axe, baseball bat, etc. which isn't its main article of trade. However, there is a running joke in the streetwear community that a customer of SUPREME will buy anything that is sold by them. Playing on that joke SUPREME launched a brick with its logo in a very limited quantity and for one time only.

The response of such tactics was they sold out the brick in about 5-10mins of the portal opening. This explains clearly, how a customer is rational about buying things and this was a classic example of how a hype beast behaves in terms of buying a product with the reason of showing off behind the purchase.