1. Opportunity cost :
The cost or value of one alternative
you sacrifice due to the chosen of other alternative.
Example 1 :- I
and my family decided to go Ooty for the picnic but when we are on the way there is a
point where road divides into two
ways, one goes Ooty and other goes Mysore both are almost
same distance. Suddenly, we decided to go Mysore for
the picnic. Here, the opportunity cost is Ooty.
Example 2 :- One day I wants to buy
a burger in one restaurant and when I reach there I attract towards the
French fries as both are of same amount
so I purchased French fries. Here, the opportunity cost is burger.
2. Consumer Surplus :
The gap between the price what
consumer willing to pay and what consumer actually pays.
Example 1 :- Once I want to buy one A4 size copy from
the shop in my locality and I prepared to pay
Rs. 60 for the copy as it is an MRP but
seller ask me to pay only Rs. 50 then I buy copy immediately . Here, consumer surplus is Rs. 10.
Example 2 :- I am living in the Bangalore
since 5 years and I decided to buy a one new house in one royal
place which will cost around Rs.
5 crore. I ready to pay such cost but
the broker interested
to sale it to me in only of Rs. 4.5 crore . So I buy it , here the consumer surplus is Rs. 50 lakhs.
3. Law of Diminishing marginal utility :
It means reducing in the satisfaction of the consumers derive from the
consumption of each additional unit of a good or service.
Example 1:- When my father reach home after working
the whole day he usually very hungry, my mother serve the dinner in which one day she
cooked chole bhature. When he ate first bhatura he felt amazing
and happiness and in second he was almost filled and
in third one it was very hard for him to
eat . So, in this every
additional bhatura gives less
satisfaction when he consume.
Example 2 :- I was travelling by the car and I passed through the tunnel of 2 Km long after coming
out from the tunnel I felt wonderful and satisfied to saw the light
and it will decrease when I travelling in
the light continuously.
4. Producer Surplus :
Difference between the price producer is willing to sell and in the price
he actually sold.
Example 1:-
My uncle is the owner of a stationery shop one day he wants to sell the pen box for Rs. 100 but the MRP is Rs. 120 and the customer
actually paid Rs.120 for pen box. Here, producer surplus is
Rs. 20.
Example 2 :- I want to sell my car for Rs. 5 lakhs but the customer liked my car so much
that he ready to pay Rs. 6 lakhs for the car. Here
,Producer surplus is Rs. 1 lakh.
5. Veblen goods and Inferior goods :
Veblen goods are those goods whose demand increases when
price increases.
Example :- When the price of diamond increases
the demand also increase as
it is a status symbol for rich person.
Inferior goods are those goods whose demand falls when income
increases.
Example :- My sister working in a company so before she go on work she used to eat bread in breakfast
everyday but after sometime her income increases
and she switch to toast from the bread to eat in the
breakfast. Here, bread demands fall when her income increases.
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