1.People face trade-offs: -
Its defines
the behavior of the customer, what to buy and what not to buy. In other words,
bifurcation of need and want. Need are something which the is utmost
requirement. On the other hand, want is something we desire.
Example 1:-I
had Rs.1000 with me. I wanted a new headphone but my brother needed some books
for his assignment. So it’s better to buy the books for my brother rather
buying a new headphone which is not much required as I already had one.
Example 2:-One
day on the way back to my home I crave for cold drink and rushed to the nearest
shop. A poor old lady was sitting in the front of the shop asking for a piece
of bread from everyone passing by. I had only ₹15 with me. Now it’s a dilemma weather
to help her or satisfy my want. I preferred to help her rather buying cold
drinks.
2.People Respond to Incentives:-
When people
are offered with some incentives they induced to act. In economics every sale
and purchases depends on incentive. The best way of explaining People Respond
to Incentives is by examples which are as follows: -
Example
1:-One day early morning, my mother asked me to go for grocery. It was cold and
I was too lazy to go out. But when she told me that she will buy me something
if I do that I went to the grocery without a word. So just because she offered
me something I agreed to her in seconds. I reacted to incentive.
Example 2: -
When I was at school, my class teacher asked me to become the class monitor. 1st
I was a bit skeptical about that because, a class monitor has lot of responsibilities.
But when she told that I will get extra marks in every subject, I accepted it
without thinking twice. For getting extra marks I didn’t considered other
factors and consequences. I responded to incentive.
3.Demand:-
Consumer desire,
ability and willingness to purchase goods at various different price of it is
known as demand. Demand for a commodity depends on the price. If price is high
the demand decreases and visa-versa. For example-
Example 1: -
At amazon or Flipkart we can see that when the price of a product is low then
demand increases and as a result the product goes out of stock. This is due to
the excessive demand for the product.
Example 2: -
Recently when the price of the fuel went up to ₹80.76 per ltr, the automobile
industry got a huge downfall. People where buying less car, bikes etc. As price
increased drastically, the demand decreased as people were willing to use
public transport.
4.Consumer Surplus
It’s the
difference between the price a customer willing to pay and actually what he
pays for a product. It is the leftover of what the consumer had and what he
spends on a product. For example: -
Example 1: -
Just before coming to Bangalore I went for shopping with ₹8000. I got 4 shirts
and 3 pants for ₹9500 discounted at ₹7000 after bargaining. So ₹2500 is my
consumer surplus.
Example 2: -
one day I went to buy fish from the market. The seller asked me ₹500 per kg for
a particular fish. The guys beside me had the same fish for ₹400. I asked the
seller that why such difference. After some chit-chat with him he agreed for
₹350 per kg. So I got ₹150 as consumer surplus whereas the person beside me got
₹100.
5.Law of diminishing
Marginal Utility
Law of diminishing marginal utility states that with every
successive unit consumption the utility derives from it decreases. In other words,
as consumption of a good increases, Marginal Utility derived from each unit decreases.
Examples are as follows: -
Example 1: - On the way back from Puri I brought lots of
sweets that I like. First day I had 5 of them. Again next day I ate 5. On the 3rd
day I am done with only 2. After that I asked my mom to give the rests to
others as I am not willing to eat them anymore. This shows how law of
diminishing marginal utility works.
Example 2: - 1st week of buying my new phone I was
24*7 into it- finding new features, camera, installing playing every game
possible, etc. A week later it reduced to few hours a day. Now hardly I use,
that to for social media. And I feel like buying a new phone. So using the same
product again and again for long period reduces its utility.
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