OPPORTUNITY COST:
The value of something that must be given up to acquire
something else is called opportunity cost.
Examples:
1. Now
currently my mobile was taken away by the management, in order to get my phone
back I need to pay some amount as a fine so here the fine amount is opportunity
cost.
2. Tomorrow is
Sunday and I want to go to a movie but I am having mid exams so I need to
study, here I am not going to movie to get good marks in exams here the movie
is opportunity cost.
CONSUMER SURPLUS:
Difference between the
price at which consumer is willing to pay and the price at which consumer
actually pays is called consumer surplus.
Examples:
1.when I am came to Bengaluru for joining in the college we
started from Yesvantapur railway
station where I approached a taxi and asked him how much he is expecting from
to take me to IBA he said he want Rs.1500 from me where I thought 1000 rupees
is reasonable to pay so , I started bargaining from 700 rupees and we talked so
much about the price and finally we both agreed at 900 rupees here I wanted to
pay 1000 but I am actually paying 900 so the difference 100 is called consumer
surplus.
2. I have a habit of seeing my favourite hero movie at the
first day first show only so I generally go to the theatre before 3-4 hrs of
starting the show at that time generally the counter will be with house full
board and there will be a plan b also where we can find tickets from who have
excess with them so, at that point the person having the excess ticket offered
me the ticket for 1000 rupees but I am interested pay 1000 rupees because it is
my favourite hero movie but I did bargaining and took the ticket from him for
800 rupees here the difference 200 rupees is consumer surplus
LAW OF DIMENISHING MARGINAL UTILITY:
The more of a good we consume a product in a small interval
of times the satisfaction or utility derived from that produce decreases from
the consumption of additional one unit
Examples:
1. Previously
I like potato items but after joining here in MBA college eating potato everyday
2 times lost my interest in potatoes it can be example of law of diminishing
marginal utility.
2. I
personally don’t like to use same kind of pens all the time If I use the same
kind of pen thrice I lost the interest in it and tends to buy a new kind of pen
THE CONCEPT OF UTILITY:
The satisfaction derived from consumption of goods or services
Examples:
2. Using cabs for travelling from one place to another
CARDINAL UTILITY:
Measuring the utility in terms of numericals is called Cardinal utility.
Examples:
1.Review the amount of satisfaction obtained from services given by sales people in pantaloons
2.The amount of energy obtained from drinking a energy drink.
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