1.PEOPLE FACE
TRADE-OFFS:
Making decisions requires trading off one goal against
another, to get one thing that we like, we have to give up another thing that
we like.
1st
Example-
As I am a football player and I would love to play football
but the exams are ahead of me and I would want myself to be topper so I
couldn’t attend my football match which is tomorrow.so I am sacrificing my
football match to be topper of the batch.
2nd
Example-
Tomorrow I have a family function in my house, at the same
time I have my friend’s wedding tomorrow so here I face trade-offs. I chose my
family function and gave up to go to my friend’s wedding. Here the people face
trade-offs concepts comes.
2.LAW OF DEMAND:
When price increases quantity demand decreases and vice
versa based on the customers, price is inversely related to quantity when all
other incentives should be consent.
1st
Example-
As I am consuming 10 Maggi packets in a week, as the price
of Maggi increases, I will be consuming only 5 Maggi packets in a week.
2nd Example-
As I used to eat 2 plates momos for 40 rupees but now the
seller has increased his price for 80 rupees so I am eating just one plate of
momos
3.Marginal
Utility:
It is the extra benefit that the consumer gets that
consuming the extra unit of the product. Additional satisfaction derived from
the consumption from one additional unit.
1st
Example-
I was very hungry last week and went out to eat chaat items
with my friends I ordered a samosa chaat, I ate a first bite of it was very
satisfying and then I was willing to have another after having that I was more
satisfied than I was before
2nd
Example-
Last Sunday I went out with my friends to have pizza with
them we ordered large number of pizzas as I ate only one large pizza I lost the
interest on another pizza.
4.Consumer
surplus:
Consumer surplus is the difference between what the consumer
thinks he will pay and what he actually pays.
1st
Example-
Once in tour in ooty I was shopping in streets I saw awesome
jacket been sold for 1500 rupees I spoke to the vendor to reduce the price,
after a lots of bargaining the vendor agreed to sell it for 1000 and I got the
jacket for 1000 rupees, here the 500 rupees is consumer surplus.
2nd
Example-
In my college canteen one cool drink was offered for 15
rupees but as I was secretary of the club in college the cool drink was offered
to me for 10 rupees, 5 rupees is the consumer surplus.
5.Producer surplus
The producer surplus is defined as the difference between at
which price the seller sold the product and at which price he was willing to
sell.
1st
Example-
As my friend have second hand mobile shop so he got moto E5
mobile for 10000 so he decided to sell it for 12000 but after 3 hours a customer
came and asked for the moto mobile with budget of 13000 as this was the great opportunity
for him he sold that moto E5 for 13000 and here the producer got the producer
surplus for 1000
2nd
Example-
Outside the college momos seller used to sell a one plate of
momos for 60 rupees but on first day after college he saw me as new consumer
and thought me that I was ready to pay any amount so he offered me momos for 70
rupees and here 10 rupees is the producer surplus
6.Availability of close substitute
The goods with close substitutes have more elastic
demand than other products, because consumers easily change their mind to buy
substitute products. Consumers are more focused on incentives. When a
substitute product with same quantity of less price always attracts the consumers
to purchase. Increase in price of one product leads to increase in the demand
of other product.
1st Example: Sprite
and 7up are close substitutes. If a small price change in Sprite will lead
consumers to purchase 7up. As 7up is the close substitute and provide the same
quantity. The sales of sprite decrease as the result were 7up sales quantity
will be increased
2nd
Example: Imagine, you are a employee and you use your bike to go office
daily. As the sudden rise in petrol rate end-up you to use public transport. By
using public transport, you can save money. Along with you there are many who
started using public transport. Now the demand of public transport is high.
Refered by book-PRINCIPLES OF MICROECONOMICS-N.GREGORY MANKIW
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