The concept of utility with reference to malls.

Utility refers to the satisfaction that people obtain from their consumption activities.

For example:- Bigbazaar and Reliance fresh. There are people who prefer Reliance fresh because they are satisfied by their products and the consumer services given to them whereas, there are people's who prefer bigbazaar rather than preferring Reliance as they are satisfied by their products and the services given to them .So all in one utility depends upon the consumers taste and preferences.It depends upon their satisfaction for consumption activities.