MYNTRA E-COMMERCE SITE WITH ECONOMIC CONCEPT

DEMAND:-

The demand of a Myntra products will increases when there is an offer. The consumer purchasing will increase when there is a special offers and discount therefore the demand of a products will increase.

CONSUMER SURPLUS:-

It is difference between consumer willing to pay and actual price the difference is consumer surplus.

Example: - In Myntra the price of the shirt of some brand was Rs.2000 and Myntra offer coupons after the offer the price will be Rs.1300 the difference amount will be 700 that is consumer surplus.

PEOPLE RESPOND TO INCENTIVES:-

On some days the Myntra will announce some extra offers, like festival offers, big billion days, cash back on e-commerce etc. so during these days the consumer will think rationally and the purchase bulk of clothes and the will respond to incentives.

PRODUCER SURPLUS:-

The price of the product when seller has buy the product and he selling the product at higher price after he gets at profit is known as producer surplus.

Ex: - The concept of myntra products in pants the actual he buys at Rs.1800 and he sells at Rs.2000 and he gets Rs.200 surplus.

TASTE AND PREFERENCES:-

In Myntra site the consumer is having different taste and preferences. Like on Diwali, the men’s more buys the kurta and pyjama for their festival and they might not use shirts and pants.