LAW OF DEMAND-
When the price of product is less in pizza hut then the demand of pizza in pizza hut will be high and vice versa.
OPPORTUNITY COST-
When a consumer go to pizza hut to eat pizza, consumer have so many options, like chicken tikka pizza, panner tikka pizza. When consumer buy chicken tikka pizza, the cost of panner pizza will be opportunity cost.
INCENTIVE
Pizza hut gives so many discount and buy one get one free , which help to pizza but for selling more pizza.
MARGINAL UTILITY-
The quality is the key factor of pizza hut. As the other companies like Domino ,but still people remain stick to pizza hut because it brings satisfaction to them after consuming the pizza.
CONSUM SURPLUS-
Difference between the price consumer is willing to pay and consumer actually pays.
My willing to pay in pizza hut-600
If I will pay through paytm then-300 off
Consum surplus -300
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