FLIPKART
1) Cardinal utility: Customers ratings are given in flipkart where satisfaction level of customers from the consumption of a product, it can be either positive or negative, i.e 1 star(*) indicates dissatisfaction with product & 5 star(*) indicates strong satisfaction level with products.
2) People face trade off : Customers face trade off when they start searching for a particular product without deciding the particular brand in a flipkart as there will be lot of brands which makes confusion for the customers.
3)Monopolistic competition: Flipkart plays a monopolistic competition in a market , where it has more number of competitors like Amazon, Myntra, Ajio, Snapdeal etc.. And Flipkart doesnot have any restrictions for entry and exit, it has some degree of price control, demand curve facing by flipkart is downward sloping but it is relatively elastic.
4)Market/Segment based price discrimination: In Flipkart, basically some people are price sensitive , so those customers who doesn't have enough money tend to go for unbranded products which is relatively cheap and those customers who has enough money tend to go for branded products which is costly.
5)Rational people think at margin: If a customer wants to buy footwear through online, he will do research in more than 2 online shopping apps, if the price of a footwear is low in Flipkart compared to the price in Myntra of a same footwear, obviously he would buy in a Flipkart.
1) Cardinal utility: Customers ratings are given in flipkart where satisfaction level of customers from the consumption of a product, it can be either positive or negative, i.e 1 star(*) indicates dissatisfaction with product & 5 star(*) indicates strong satisfaction level with products.
2) People face trade off : Customers face trade off when they start searching for a particular product without deciding the particular brand in a flipkart as there will be lot of brands which makes confusion for the customers.
3)Monopolistic competition: Flipkart plays a monopolistic competition in a market , where it has more number of competitors like Amazon, Myntra, Ajio, Snapdeal etc.. And Flipkart doesnot have any restrictions for entry and exit, it has some degree of price control, demand curve facing by flipkart is downward sloping but it is relatively elastic.
4)Market/Segment based price discrimination: In Flipkart, basically some people are price sensitive , so those customers who doesn't have enough money tend to go for unbranded products which is relatively cheap and those customers who has enough money tend to go for branded products which is costly.
5)Rational people think at margin: If a customer wants to buy footwear through online, he will do research in more than 2 online shopping apps, if the price of a footwear is low in Flipkart compared to the price in Myntra of a same footwear, obviously he would buy in a Flipkart.
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