PRICE DISCRIMINATION:
Price discrimination is that it defines a business charging
different prices to different customers for the same product. This price
discrimination is not same as the product differentiation., where the quality,
characteristics of good or service differ from person to person.
Types of price discrimination:
There are three types of price discrimination:
1.
1st degree discrimination
2.
2nd degree discrimination
3.
3rd degree discrimination
* 1st degree discrimination is charging different
prices for each individual. i.e., willing to pay.
Example: Auctions
à In auctions, bidding
takes place upon their own in decision making. They are willing to bid to their
price. so this is called 1st degree discrimination.
*2nd degree discrimination depends upon the
quantity sold and the time of purchase. i.e., purchase of bulk commodities
which gives cashback or coupons, the price normally will be different from the price
paid for the bulk qualities.
Example: For electricity, consumers get charged by
different tariffs depends upon the quantity consumed. The one who consumes more
will be charged as high tariffs and the ones who consumes less with the low tariffs.
*3rd degree discrimination, it is also called as segment
based price discrimination it depends upon the group of people generally done
on the basis of age, discount, social/economic reservation
Age based is mostly observed in airline, ticket rate will
differ based on ages.
Example: Scholarship
is given only to specific category of students not for all here the price what
the non-scholarship student fee will differ from the scholarship student.
Bus pass is also an another example which will explain about
the third degree price discrimination
We have student yearly passes, metro bus passes, senior citizen
passes, employee passes.
There is difference between each category this shows price
discrimination.
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