1- Law of demand - when the price of the product is less in D-Mart then the demand of the product will be high in demand and vice versa.
2- Opportunity cost - when a consumer go to D-Mart to buy a chocolate consumer have two options for chocolate one is KitKat and another is perk when a consumer buy KitKat the cost of perk will be opportunity cost for the consumer.
3- Incentives - D Mart offer lot of discount and buy one get one free offer which help D-mart to increase their sale.
4-Economics of scope - In D-Mart there are variety of product which share common Input and diversification lead to cost saving
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