Friday, September 14, 2018

How Pepsi and Coca cola are dominating the market!


Oligopoly Market:

It refers to a market structure where the market is dominated by few companies. It is the selling homogeneous in which the dominate the market with their products. They have ability to influence the market.
Oligo means “little or small” in plural “few” and poly means “market”.

Example:

People usually likes to enjoy their meal with softdrinks frequently. In Indian market, there are only two companies which manufactures and influenced the whole market, they are Pepsi and Coca cola. They are fanta, sprite, Thumbs up, Limca, Mirinda, 7Up, Mountain Dew etc. They also produce low calories soft drinks.These companies manufacture several different flavours of soft drinks. And people also likes to chill with it.

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