Saturday, September 15, 2018

Market barriers

Market barriers
As we know that in india asian paints is a dominating paint company. Which have the highest amount of share in the market followed by kansai nerolac and berger paints. And the world top paint company is akzo nobel. Akzo nobel tried to enter the indian market but they failed in india they were known as delux.  As there product is premium product and the best company in the world. But they could do well in the indian market because of the compitators who blocked the market for them as they couldn't compete with the b grade paint company also, like kamdhenu paints,  shalimar,  indigo. Akzo couldnt capitalize because of all the existing paint company created a barrier in indian market.

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