Saturday, September 22, 2018

NYKAA RETAIL STORES

1) UTILITY CONEPT :

They allow people get enough satisfaction of buying, allowing them to test the product before they purchase...


2) PEOPLE RESPOND TO INCENTIVES :

They offer 5% extra discount to people who come to store and order products to their home..


3) DEMAND ( NON PRICE DETERMINANTS):


-> TASTE :  According to people likes.


-> NUMBER AND PRICE OF SUBSTITUTE GOODS:  different no.of brands available in order to customer choice.


->PRICE OF COMPLEMENTARY : they are providing extra complimentary goods for who buy more than rupees 5000.


-> EXPECTATIONS : since nykaa online store is more popular they made sure people get enough satisfaction from retail shops also .


4) PRICE DISCRIMINATION :


They have both online and offline they offer different prices in both offline and online ... coming to online a little lesser price..


5) OPPORTUNITY COST:


They provide various other brands in the store.

A person goes to buy a lipstic of certain brand and then find something better in the same cost

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