1) UTILITY CONEPT :
They allow people get enough satisfaction of buying, allowing them to test the product before they purchase...
2) PEOPLE RESPOND TO INCENTIVES :
They offer 5% extra discount to people who come to store and order products to their home..
3) DEMAND ( NON PRICE DETERMINANTS):
-> TASTE : According to people likes.
-> NUMBER AND PRICE OF SUBSTITUTE GOODS: different no.of brands available in order to customer choice.
->PRICE OF COMPLEMENTARY : they are providing extra complimentary goods for who buy more than rupees 5000.
-> EXPECTATIONS : since nykaa online store is more popular they made sure people get enough satisfaction from retail shops also .
4) PRICE DISCRIMINATION :
They have both online and offline they offer different prices in both offline and online ... coming to online a little lesser price..
5) OPPORTUNITY COST:
They provide various other brands in the store.
A person goes to buy a lipstic of certain brand and then find something better in the same cost
They allow people get enough satisfaction of buying, allowing them to test the product before they purchase...
2) PEOPLE RESPOND TO INCENTIVES :
They offer 5% extra discount to people who come to store and order products to their home..
3) DEMAND ( NON PRICE DETERMINANTS):
-> TASTE : According to people likes.
-> NUMBER AND PRICE OF SUBSTITUTE GOODS: different no.of brands available in order to customer choice.
->PRICE OF COMPLEMENTARY : they are providing extra complimentary goods for who buy more than rupees 5000.
-> EXPECTATIONS : since nykaa online store is more popular they made sure people get enough satisfaction from retail shops also .
4) PRICE DISCRIMINATION :
They have both online and offline they offer different prices in both offline and online ... coming to online a little lesser price..
5) OPPORTUNITY COST:
They provide various other brands in the store.
A person goes to buy a lipstic of certain brand and then find something better in the same cost
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