Patanjali dantkanti vs colgate vedshakti

As there is so much of competition for FMCG in market, then patajali entered into the market and got success in the market,

The reason is  

 Patanjali’s combination of low prices, ‘natural and pure’ proposition and ‘swadeshi’ positioning

 Patanjali focused on all products at a time without compromising on the quality.

Patanjali gave tough competition to all the FMCG products, it’s like War between all the FMCG products and patanjali products.

Even the other brands started turning towards desi just to survive in the market and to hold their customers.

One of the example is Colgate coming up with Colgate Vedshakti as resemble of patanjali dantkanti

Colgate Cibaca Vedshakti aimed at the Baba Ramdev led Patanjali  Dant Kanti toothpaste

As if we see here the market for toothpaste is perfect competition market, there are so many firms competing each other like close up, dabur meswak, Himalaya, visco, ect.

The nature of product is homogeneous.

The price plays a vital role in perfect competition, the price of our competitor will decide our product price.

As patanjali is concentrated on low price without compromising on their quality, Colgate’s cibaca vedshakti toothpaste priced at Rs 50 for a 175-gram pack, about 30% cheaper than Patanjali’s Dant Kanti. 
this is how the competition will be for our products in perfect competition, everything is based on competitors.