COLGATE
UTILITY :
By using colgate the consumers feel maximum satisfaction. So that the colgate tooth paste have high demand. There for it automatically influence the price of the product.
IN ELASTICITY :
Colgate change the prices according to quantity it makes. It all depends on the company production of a different variants in same type product.
INFERIOR GOODS :
When the consumer have raise in income he opt for the superior goods in colgate. He changes to colgate to colgate max fresh.
MONOPOLYSTIC :
Comparing to others Colgate have a huge demand and perfect competition in the market. To dominate other market it is improving its quality and adding different flavours to it.
PRICE DISCRIMINATION :
In colgate the price discrimination was adding extra grams to the product with a same value and giving combo packs for less price.
Price discrimination is different values for same product at a different situations.
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