PEOPLE RESPOND TO INCENTIVES
Usually every company use this technique to attract customers. When Mukesh Ambani lunched JIO he introduced a offer. The offer is everyone were provided 1 gb 4g data per day for 3 months with unlimited talk time free. This was a path breaking idea. Because that time no other competitors telecom companies had not provided such huge offer. We already know people respond to incentives. So people were going mad to become a consumer of Jio sim. And in short span of time JIO abled to capture a vast area of market.
Now a days it is very common for a new products or services to provide lucrative offer to attract customers. Because people always respond to incentives.
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