It was a project theme for our group to make a product and to promote that, we made lipsticks and now the real challenge is to sell them. We selected social media and many other sources for promoting our product and we went to some of the colleges to sell them. We incurred transportation charges for the advertising that product.
Finally the products were sold as we created enough DEMAND through PROMOTIONAL ACTIVITIES.
CONCEPT:
Promotional Activities as a Determinant of Demand- Promotional activities play a important role in the demand of the product as it reaches the buyers and the information about the product will be known. This is a way to penetrate into the market by saying the uses of the product and to increase the demand of the product.This is the cost to the producer so that it reaches the consumers who are in use of the product.
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